ABOUT
About SmartWords
It's taken me about 35 years to understand all that I know about the business of communication - and I’m still learning.
In that time I have worked with many of the world's biggest businesses - IBM, PwC, Randstad, Ernst & Young and BT among others. I have also tilled the soil for charities, shops, public sector organisations, one-man businesses, family firms and everything in between.
Strangely there is very little difference.
Whether you need a website, a blog, a print campaign, an advert, social media, a speech, a film script, or a business card, the essence of communications stays the same. We talk and we listen.
Gil Linton
BETTER
Gil Linton
The world is shouting at us. Everybody and everything tries to demand our attention.
All the time.
To get your message across you need to understand what to say, when to speak and how to say it.
That can call for some serious out of the box thinking.
Find out why you should never laugh at a cat, and what happened to the Yorkshireman with the beef brisket…
SERVICES
My Services
‘Some people feel the rain. Others just get wet.’
It's not about every service we offer. It’s about what we do that will help you to communicate better. But just for the record…
Strategy
It starts with direction. Understanding where you are now and where you want to be - and defining how you are going to get there.
Photography
It’s good that a picture is worth a thousand words, because few people have time for even 500 words any more. That’s why images have to work for you.
Identity
We're talking kerb appeal. You need something, a line or two, a few words, an image or a splash of colour that will sum up everything that you stand for.
Design
This is the part where words and pictures come together harmoniously to reinforce the identity and drive strategy. Not everyone does this, by the way…
Words
Writing is easy. All you have to do is sit at a keyboard and stare at a blank screen until tiny droplets of blood begin to form on your forehead.
Technical
Unsexy but very important - email addresses, SEO, web hosting, internet security, print management, backups, file storage, domain names - stuff like that.
OPINIONS
Fair comment - the world according to a different point of view
PORTFOLIO
Some of my work
