It's taken me about 35 years to understand all that I know about the business of communication - and I’m still learning.
In that time I have worked with many of the world's biggest businesses - IBM, PwC, Randstad, Ernst & Young and BT among others. I have also tilled the soil for charities, shops, public sector organisations, one-man businesses, family firms and everything in between.
Strangely there is very little difference.
Whether you need a website, a print campaign, an advert, social media, a speech, a film script or a business card, the essence of communications stays the same. We talk and we listen.
The world is shouting at us. Everybody and everything tries to demand our attention.
All the time.
To get your message across you need to understand what to say, when to speak and how to say it.
That can call for some serious out of the box thinking.
Find out why you should never laugh at a cat, and what happened to the Yorkshireman with the beef brisket…