Archive for December 2017

Typefaces – what’s the point?

When it comes to design, there are certain rules that you break at your peril. Generally speaking nobody likes small images. when I worked in newspaper design, I learned a simple rule: “If you have a good picture, use it big. If you have a bad picture, use it big anyway.” I also learned that…

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Why we need brands

Brands

Consumers are deeply attracted to the power of brands because they represent to us an expression of order, reliability and certainty. Communication professionals must do more to harness the power of client brands to add value. Marketing is an act of persuasion and a brand simplifies the buying process by allowing the purchaser to dispense…

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